Which campaign highlights the limits of prison as a response to mental health issues?

Which campaign highlights the limits of prison as a response to mental health issues?

• A. Care not Custody
• B. Prison Reform Now
• C. Mental Health in Prison
• D. Justice for All

Answer: (A)

The idea being tested is how campaign messaging frames responses to mental health needs, specifically whether punishment through prison is appropriate or effective. Care not Custody is the campaign that makes this explicit: it argues that people with mental health issues should receive care and treatment, not be kept in custody, because prisons are not designed to treat mental illness and can worsen health outcomes. This focus directly highlights the limits of using prison as a solution for mental health problems, advocating diverting individuals to health services and community support instead. Other campaigns may address prison reform, or mental health in prison, or justice more broadly, but they don’t center the argument on the same point about care over custody or on exposing prison as an inadequate response to mental health needs.

The idea being tested is how campaign messaging frames responses to mental health needs, specifically whether punishment through prison is appropriate or effective. Care not Custody is the campaign that makes this explicit: it argues that people with mental health issues should receive care and treatment, not be kept in custody, because prisons are not designed to treat mental illness and can worsen health outcomes. This focus directly highlights the limits of using prison as a solution for mental health problems, advocating diverting individuals to health services and community support instead.

Other campaigns may address prison reform, or mental health in prison, or justice more broadly, but they don’t center the argument on the same point about care over custody or on exposing prison as an inadequate response to mental health needs.